Why your Parks and Rec Department Needs a Video Marketing Strategy

It shouldn’t come as a surprise that over one-third of all online activity is spent watching video. From a purely “nuts and bolts” perspective, it’s because video cuts through the clutter -- it’s shinier, faster, and more engaging than text. With the rise of social media use, your community members expect interactivity, speed, and entertainment, and video provides all three.

 

Video also draws us in emotionally. It tells stories, builds connection, and compels action. Video is an experience.  And because experiences are what you create everyday, video is the perfect medium to support your Parks and Recreation department’s mission and amplify your marketing efforts.

 

By leveraging video, your Parks & Rec team will be better equipped to:

  • Increase community engagement and enrichment -- including video on a landing page can increase conversion rates by 80%, meaning more people will enroll in (and benefit from) your activities and programs.

  • Share activity announcements or schedules -- make it easier for your community to learn about and take advantage of the great group activities, classes, workshops, or events you’re offering.

  • Help community members connect with Parks & Rec resources -- create simple, short videos with answers to frequently asked questions so your community is always in the know.

  • Build community awareness by sharing educational tidbits about your parks, programs, or staff -- videos that showcase the people, history, and mission behind your work will help create a sense of trust and connectivity.

  • Share important updates on park maintenance, key dates, or park changes -- short videos will ensure that your community never feels out of the loop.

  • Keep community members informed on facility details like rentals, hours, and event schedules -- simple videos make it even easier for visitors to find the essential details they need.

  • Share Parks & Rec promotions -- short videos are a great way to promote family discounts, park passes, or other special deals that make your spaces and programs more accessible.

 

Best of all, because video tells a story, you’ll be better able to showcase how your work makes a positive impact in the community. And you’ll be able to share meaningful messages more quickly and effectively than with blogs, emails, flyers, and direct mail -- messages that are shareable (92% of mobile video consumers share videos with others) and memorable (80% of users recall a video ad they saw in the last 30 days).

 

Creating videos on Vid.One doesn’t require tons of time, staff, or budget - precious assets for Parks & Rec Departments. Just login, pick a template, add your text and logo, and you’re done!

Are you ready to leverage video in your Parks & Rec marketing strategy? Your first three videos are free! Click here to get started today

Allyson Sutton